Architectural Marketing Strategies™
Architectural Marketing Strategies™ is a unique professional development curriculum designed to teach sales representatives leading edge techniques and strategies to engage design professionals.
Scope and Timing of Training
AMS is designed for a ½ or full day delivery, beginning at 8:30 and ending at 12 PM or 4:30 PM
The program scope covers the following topics:
- An Overview of the Architectural Firm
- Project Phasing
- Product Selection
- Building Green
- Language of the Architect
- Post Spec Activities
Expected Outcomes
After attending the AMS seminar, participants will be better able to:
- Understand architectural trends and their implications on their organization
- Identify the right project phase for introduction of their products
- Develop and implement a comprehensive “spec to purchase order” system
- Determine what a specification is worth to your organization, and what resources are necessary to manage specifications
- Utilize limited time and money resources to maximize architectural impact
- Secure more quality specifications and actual product usage at the job site
- Develop and implement a comprehensive measurement system to gauge the success of their architectural program
Fees for Content Design and Delivery
Professional services rendered including pre-training assessment; content design and delivery; preparation and assembly of all course materials; content delivery; post training debrief and consultation. Contact Hughes & Associates for fee schedule and additional information.
